“…in Le Monde, some advertisements are written in the newspaper’s own style: the distinction between the article and the Advertisement is dissolving. Now, the effect of advertising is to vaporize the object in favor of its discursive counterpart: the object is reduced to the two or three things that get said about it…Everything becomes a language-commodity…” – Roland Barthes, The Preparation of the Novel, p 178
http://paidpost.nytimes.com/shell/cities-energized.html
What does it do to the quality and efficacy of news when it becomes indistinguishable from advertising?
http://paidpost.nytimes.com/shell/cities-energized.html
What does it do to the quality and efficacy of news when it becomes indistinguishable from advertising?